Summary
1. Too many animations and JavaScript
Although JavaScript's vanishing web design elements, drop-down menus, autocomplete input fields, and other animations are all spectacular effects, it's easy to overdo them. This is not good because too many stimuli will make the user feel as if they have lost control and there is a good chance that they will immediately leave the page.
To turn a visitor into a converting customer, you need a clean web design. A good choice for this is known as the leading trend in web design flatbecause it leaves only the most necessary elements on the website and presents them in a discreet way.
Of course, this does not mean that animations have no place in web design.
Moving web design elements are perfect
● to highlight the CTA buttons,
● for warning,
● and to emphasize interactive elements.
At AP4 Digital, the effectiveness of the finished web design is guaranteed not only by the close collaboration of the UI and UX designers, but also by early testing. The MVP version (i.e. already working, but not yet 100%) can already be acutely tested by a narrow layer of users, so any errors can be quickly corrected.
2. Slow loading
According to Google's 2018 research, 53% of users leave a page that hasn't loaded after 3 seconds. In the years since the survey, the demands placed on web design have only increased, so testing page loading speed has also become key.
The number of visitors bouncing off due to slow web design can negatively affect not only revenue metrics, but also search engine optimization. If the search engine feels that the page is causing a negative user experience, chances are it will rank lower in the results list.
That's why AP4 DIGITAL UI and UX experts from the early stages of web design constantly testedthe product being prepared. The advantage of regularity is that the cause of the problem driver can be found immediately, be it an image with too high resolution or a complex animation.
3. Complicated sitemap
The perfect web design structure takes a maximum of 3 clicks to take the user to the submenu offering a solution to their problem, because more clicks than that cause frustration and eventually lead to page abandonment.
It is important that even the outline of the web design page is free of unnecessary functions, because simple navigation is much easier to expand over time than it is to improve fundamentally overcrowded pages.
At AP4 Digital, we know that customers are worth their time, so we develop a direct search engine for larger online stores and information-rich websites. The goal of web design in this case is always to achieve what the visitor is looking for in no time based on the built-in filters and sorting options. This is exactly what we have developed for more than 16 million auto parts Unix Car Webshopalso, which became the Website of the Year in 2021.
+1: Missing mobile version
Responsiveness is already a basic requirement in web design, because more than 60% of users browse from mobile. Websites where content is displayed by swiping on the small screen and you already have to enlarge and scroll the home page to make it readable can expect an almost immediate bounce.
That's why at AP4 Digital we follow the mobile first principle, and then test the upcoming web design on all existing devices and browsers. We develop natively, that is, for each operating system separately, and each platform is checked in several phases, because this is the only way to guarantee the perfect final result.
Do you need a user-friendly web design? Entrust the web design to the AP4 DIGITAL team!
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